How to Get Found on Claude

Here's a trick we figured might help your website to get picked up by Claude's search responses.

When someone asks Claude about a business or product and it looks the answer up online, it appears to lean on a search engine called Brave. So the better your site shows up on Brave, the better your chances of showing up in Claude (to a certain extent!). Nothing here can promise you a mention, but most of it takes minutes.

Make sure search engines can see your site. kernelMob's sites are optimised for this already!
Tell Brave your site exists. It's free and takes about ten seconds.
Keep your pages useful and up to date.
Write about things people actually ask.
Look yourself up on Brave once in a while.

Why Brave

Claude doesn't search the whole internet by itself. Anthropic, the company that makes it, lists Brave Search as one of its search partners. A developer named Simon Willison also tried it and got the same ten results from Claude and from Brave for one search.

Make sure search engines can see your site

If a search engine can't get into your website, Claude can't find your business. Brave also skips pages that Google's crawler (the bot that reads websites) isn't allowed to read, so keep Google's bot unblocked. If your website is handled by kernelMob, this is already done for you!

A few things can hide a site:

Pages that sit behind a login
Key information that lives only in images, or that loads in late
A "keep out" setting that was switched on while the site was being built and never switched off

Anthropic also lets site owners block Claude's search from using their pages. Leave that off if you want to be found.

Tell Brave your site exists

Brave has a free page for this at search.brave.com/submit-url . Paste in your website address, hit submit, and you're done. It asks Brave to take another look at your site.

Submit each page you care about once and move on.

Image for reference. Always use your full website URL when submitting

Be worth picking

Claude seems to favour pages that already do well in Brave's results, according to Search Engine Land , so the usual good-website habits still count: each page covers one clear topic, the content is specific rather than generic, other real sites link to you, and pages load quickly. If you already rank well on Google, that's a good start, though the two engines don't always agree.

It also helps to write about things Claude can't answer from memory. The same Search Engine Land piece found Claude was less likely to look anything up for broad questions like "what is" or "how does", and if it doesn't look anything up, it can't point to anyone. That suggests current prices, product comparisons, recent changes and local details are better bets than general explainers.

Put the answer near the top of the page, use real numbers and dates, and show when it was last updated.

What this won't do

You'll see claims online that submitting to Brave gets you into Claude. It doesn't work like that. The form asks for a second look and nothing more. A lot of the advice floating around also traces back to one early comparison of just 15 examples , so treat it as a hint.

A mention in Claude isn't the same as a visit to your site. All of this is our best read right now, and it could change.

How to check if it's working

Go to Brave Search and type site: followed straight away by your web address, like site:yourwebsite.com. If nothing comes back, Brave hasn't picked you up yet.
Search for what a customer would type to find you, and see where you land.
Ask Claude a question your page answers, with web search switched on, and see who it names. Try it a few times, since answers vary.
Check again in a few weeks. Brave won't give you a dashboard, so jot down what you see.

Sources